Keep Shining X Latte Lisbon • Creative Direction

Creative Direction, Art Direction, Styling & Production

We did a collaborative editorial between Keep Shining Tooth Gems and Latte Lisbon,
created to celebrate authenticity and the inner light we all carry.

This project is about more than looks or style. It’s about being seen, being true to yourself,
and keeping your glow alive in everything you do.

Creative Direction, Art Direction, Styling & Production

Maria Cardoso

Directed by

Chris Costa

Photography

Juan Alvarez

Keep Shining Tooth Gems is a brand that wants to pimp your smile and support your lifestyle.

We want to bring shine to the underground and be there when you need a push through tough times.

Keep Shining represents that extra push in a tough month, to remind you that you’re already shining without any gems on your teeth.
Your shine is always there, the sun always comes out, even when on cloudy days. 

www.instagram.com/keepshining.toothgems

Creative Direction, Art Direction, Styling & Production

Maria Cardoso

Directed by

Chris Costa

The World Urban Campaign, coordinated by UN-Habitat, advocates for sustainable and inclusive urbanization.
It promotes policies aligned with UN's Sustainable Development Goal 11, bringing together diverse stakeholders to address urban challenges.
Through initiatives, events, and campaigns, it aims to create livable, resilient, and inclusive cities.

As a key contributor, I've developed and implemented their impactful social media strategy and design. Using audience segmentation,
platform optimization, and data-driven analysis, I've raised awareness and generated significant engagement. My goal has been to use social media as a powerful tool to mobilize support, inspire action, and drive positive change in sustainable urban development.

www.worldurbancampaign.org

SMART @ SXSW with BRENN At SXSW 2019, smart presented its vision of an urban future under the motto "Rise of a new era".

Smart uses radical thinking to create simple and liberating solutions, to make life easier in the city. Why electric mobility is a main part of it and how a smart EQ fortwo on the well-known 6th Street in Austin raised some attention.

Meet BRENN, a digital model representing smart at SXSW. BRENN embodies strength, style, and energy, symbolizing smart's strategy of being fully electric. By 2020, smart turned the world's first automotive brand to transition its entire production range exclusively to electric cars, making it a pioneering force in the automotive industry.

Behind the digital model BRENN with its own Instagram account @brenn.gram, there is a cooperation with The Diigitals.

Article: https://media.mercedes-benz.com/article/3fa78a20-1d61-4e24-9e39-e233e56f95cb

ART DIRECTION AWARD @ CCP

We turned a Cider into a wearable brand.  To position and launch its Social Media Presence, we chose people who represent Bandida do Pomar
lifestyle and launched a Limited Streetwear Collection with exclusive drops. Some things cost 30 tags, others just 5.

Photographer  Natasha Cabral

www.instagram.com/bandidadopomar

Launch of Huawei Watch and Mate S Phone in the European Market, highlighting the concept Fashion touches Technology​​​​​​​

Huawei Watch: European Launch Feature Films

Making Off

Music has helped us connect, it has always been how we communicate.
When we come together over music the world gets better.  So don't just listen, live your music.

Photography by : Finlay Mackay

The goal of this campaign for Animal Save Movement was to raise awareness about Covid19 lockdown and how humans can now relate to a closer understanding of how animals in zoos, circuses and other exploitation industries feel like, all the time.